Welcome to the Association for Laboratory Medicine
We are delighted to announce our name change to the Association for Laboratory Medicine as well as reveal our new logo and branding.
As we evolve, we continue to build an influential, diverse and inclusive community of scientists, clinicians, innovators, collaborators, and researchers. This new name and brand better reflects our current members, is open and inclusive to new members in other disciplines in laboratory medicine. This will support our ambition of becoming the voice of laboratory medicine for our members, our partners and the general public.
As a membership organisation we need to change and innovate in order to respond to our member’s needs as well as the changing environment that impacts on laboratory medicine. We are confident the new brand will attract a new generation of members and sustain the excellent work of our members.
We must continue growing membership with our current target audience, particularly in fields of immunology and microbiology which are currently underrepresented in membership, but also diversify our membership to other fields of laboratory medicine.
The new brand supports our ambitions to grow our influence in the sector working with a wider range of stakeholders and partners including through our corporate membership programme.
The change in name was agreed after our members were surveyed in March 2023 and ratified in the AGM in June 2023.
Association President Katharine Hayden said "The evolution of our name better reflects the breadth of our membership and provides us with the opportunity to bring together scientists who play a key role in influencing best practice in service delivery and diagnostic innovation, and to respond to the changing roles and clinical practice of professionals across Laboratory Medicine."
“Our new brand celebrates the fields of science and medicine working together, emphasising partnerships and the vital role of knowledge in advancing health," said CEO Victoria Logan. "This rebrand underscores our commitment to our values of innovation, inclusivity, and sustainability”.